Chief Juan Gonzalez has over thirty-six  years of law enforcement experience. He retired from the Pharr Police Department in 2009 and the San Juan Police Department in 2020. Throughout his career he served as a patrol officer, narcotics officer, patrol sergeant, field training supervisor, special crimes supervisor, police academy instructor, patrol lieutenant, training commander, swat commander, risk manager, interim city manager, and Chief of Police. Chief Juan Gonzalez has trained hundreds of local, school, state, federal and international police officers across the US and in other countries.

Chief Gonzalez has been instrumental in providing subject matter operation expertise, training, and guidance to local, county, state, federal, and international special response teams throughout his career. As the regional SWAT commander for LEERRT, the team was featured in numerous local, state, national, and international media outlets in combatting violent crime at the border, and the partnerships with other law enforcement agencies in dismantling, displacing, and disrupting the operation of drug cartels, and transnational gangs in the Rio Grande Valley.

He holds a Master Peace Officer License and is an advanced TCOLE instructor. He is a Force Science Analyst and a tactical instructor with numerous intermediate and advanced instructor certifications in firearms, mechanical & ballistic breaching, ballistic shield, noise flash diversionary devices, force options (taser, baton, OC), de-escalation, chemical munitions, less lethal munitions, CQB tactical countermeasures, FX Scenario & Safety, PPCT-CQB, safe restraints, in-custody death prevention, defensive tactics, tire deflation devices, weapon lights systems instructor, EVOC, counter terrorism, ALERRT LEVEL I Instructor, AAIR Instructor, ERASE Instructor , SORD Instructor , BREACHING Instructor,  and CRASE Instructor, crisis intervention, VALOR, Below 100, and numerous other instructor certifications in police management, tactical operations, patrol tactics, officer resilience, and tactical safety.

As a graduate of the NTOA Command College and other national management courses, Chief Gonzalez has received specialized training in training management and risk mitigation for SWAT teams, management of tactical operations centers, patrol critical incidents, resolution of hostage negotiations, resolution of barricade incidents, legal and liability management for specialized teams, armored vehicle operations, and management of crisis negotiations teams.

Chief Gonzalez retired in August 2020 and has subsequently established Valor Law Enforcement Training & Consulting LLC. As the lead trainer and instructor, he has conducted basic & advanced swat courses, and other tactical firearms, officer safety, special investigations, private security, and tactical safety courses across the State of Texas. He currently provides subject matter expertise and consulting services to local, county, state, and federal agencies. Valor Law Enforcement Training & Consulting LLC is an established professional training organization with national and international industry product and training entities.